ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
ill communication: copywriting tips & sales strategies for small businesses
How to market and sell high-ticket offers (part 1)
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.
In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry.
Topics We Cover in This Episode:
- The key differences between high-ticket and low-ticket messaging
- What high-ticket buyers really look for before making an investment
- The biggest mistakes that repel premium clients
There’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
