ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
Episodes
154 episodes
{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the biggest trends is having a clear point of view. Nothing helps yo...
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11:16
{Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends
Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)This week,...
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24:48
The 3 marketing essentials your small business needs to boost sales this year
The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.In this episode of Ill Communication, I’m breaking down the three essentials ...
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Episode 151
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19:27
How to use the FAB formula to write copy that generates sales
Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a m...
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Episode 150
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10:36
The Neuroscience of Success: why entrepreneurs need to celebrate more
How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family ...
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Episode 149
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12:26
The Summer of Ease Workshop is back! Why small business owners should join!
What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give...
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Episode 148
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7:48
How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius
This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally an...
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Episode 147
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29:35
Why seasonal content is smart for your business {Writing Prompt}
How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s ...
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Episode 146
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8:29
What happens when you FAFO on LinkedIn
What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshape...
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Episode 145
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16:23
1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers
How many people are missing out on your offer just because it’s hard to find or share? I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designe...
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Episode 144
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11:14
1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips
Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all ab...
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Episode 143
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8:05
1 Minute Messaging Magic - 5 website tweaks to get more leads
Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and ...
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Episode 142
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8:37
1 Minute Messaging Magic: let your words breathe
What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away t...
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Episode 141
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5:53
A writing prompt to inspire and connect with your audience
We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can ...
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Episode 140
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7:01
How to use the stages of awareness to craft copy and messaging that drives more sales
What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by at...
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Episode 139
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16:40
Why your marketing isn’t working - and how to fix it with voice of customer research
Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook wh...
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Episode 138
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7:24
The fortune is in the follow-up
Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following ...
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Episode 137
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7:00
Making tough decisions in business and life
Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made ...
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Episode 136
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10:07
Copywriter or Ghostwriter - what’s the difference and which one do I need?
What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few month...
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Episode 135
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11:46
Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s too...
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Episode 134
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9:01
Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2)
Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. In this episode, I’m covering what strategies actually work w...
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Episode 133
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30:48
How to market and sell high-ticket offers (part 1)
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging mu...
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Episode 132
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20:48
How to grow your business in a changing market (and why B-School could help)
Is the secret to growing your business actually going back to basics?With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’...
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Episode 131
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18:07
10 simple ways to share your values in your business and marketing (and why it’s important you do)
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, ...
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Episode 130
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16:01
Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs}
Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections...
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Episode 129
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10:55