ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
ill communication: copywriting tips & sales strategies for small businesses
{Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends
Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️
Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)
This week, we’re revisiting an episode originally released at the very start of 2025.
In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through).
✨ You will hear:
- Why human-centered marketing is non-negotiable
- The rise of audio, video, and live events
- A shift toward flywheels instead of funnels
- What slower, longer sales cycles mean for your launches
- The untapped power of direct mail
- Why now’s the time to go local
- How to use AI without sounding robotic
So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025.
Resources Mentioned:
🎧 Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025
kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025
🎧 Episode 127: 25 No-BS Resolutions for GenX business owners
kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025
🎧 Episode 75: Top 6 Copywriting Trends for 2024
kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024
🎙️ Get the brand voice audio series and workbook
kimkiel.com/voiceworkbook
📞 Book a call to work together in 2025
bookacallwithkim.as.me/introcall
