ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
ill communication: copywriting tips & sales strategies for small businesses
{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing.
Right now, one of the biggest trends is having a clear point of view.
Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way.
Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement.
If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement.
Listen in for the full details on how to create yours.
Resources Mentioned:
Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
