ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
ill communication: copywriting tips & sales strategies for small businesses
Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix}
This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.
You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.
But here’s the problem. Most people are using it wrong.
A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.
You’ll learn:
- What the 9-word email actually is (and why it works)
- The right time and audience to send it to
- Mistakes that make you look out of touch (and how to avoid them)
- Real-life examples you can swipe and test today
Whether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.
Need help crafting your own 9-word email or sales sequence?
Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/
Additional resources:
Find out more about Dean and subscribe to his newsletter: moredean.com
Ask me anything! (send a voice message to Kim)
