ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
ill communication: copywriting tips & sales strategies for small businesses
10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix}
In today’s world, sharing your values online can feel risky.
Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.
In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.
You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.
Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.
Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times.
You can learn more and join here: Join the Spark Community.
It’s time to use your business as a force for good, and I’ll show you how.
Resources:
Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo
Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731
Check out the values statements in the footers of these websites:
https://carrieroseman.com/
https://www.simplifysimplify.me/
www.kimkiel.com
View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about
See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/
Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop
